I went up against the best photographers in Europe for this job. On paper, I had little chance of winning the commission....and yet, I did. I wanted the job so badly, that I was willing to pitch using my most valuable resource. I pitched them "me." I showed the agency a film I'd made about big wave riding. I told the creative director, " this movie is imperfect on a few levels....but it's got soul. It's beautiful and I'm proud of it. "